Lilly Bindeanu

Am notat in agenda Social Media 3 conferinte care sper sa va trezeasca interesul:

DGI-Conference 2012 – European Afternoon – Social Media and Web Science: The Web as a Living Space, 22-23 martie, Dusseldorf;

Social media WorldForum,  27-28 martie, Londra;

The 2012 International Conference on Advances in Social Networks Analysis and Mining, 26-29 august, Istanbul.

Ioan Bindeanu Photography

Daca in agenda voastra ati notat si alte conferinte, m-as bucura sa le adaugati si aici.

Thierry  Breton, seful celei mai mari companii de IT din Europa, ATOS,  s-a saturat ca angajatii lui sa petreaca zeci de ore pe saptamana pentru a raspunde la sute de mailuri interne, din care doar 15 % s-au dovedit eficiente. El a declarat ca nu mai foloseste mailul intern de 5-6 ani si crede ca am devenit foarte lenesi in comunicarea verbala. Cu ajutorul consultantilor a creat un program de comunicare interna Wellbeing At Work, in care a inlocuit emailul intern cu telefonul,  retelele sociale, instant messaging, micro blogging, document sharing, knowledge community.

Exemplul lui T.B a fost luat de catre Gene Evans, Senior Vice President at USAmeriBank, intr-un program intitulat  No Email Friday. Acesta din urma a declarat ca telefonul este mult mai rapid in rezolvarea problemelor. Angajatii nu vor mai pierde timpul cu mesajele lungi din emailuri, ci vor actiona prin intermediul apelurilor sau mesajelor pe telefon.

Sunt de acord cu tacticile folosite de cei doi si cred ca o vizita la birou sau un telefon sunt mult mai eficiente in comunicarea interna a unei organizatii. Mesajele sunt mai bine receptionate si apropierea angajatilor ajuta mult in solutionarea problemelor de management.

Un citat de la Larry Page, co-fondator si CEO Google, – imi place foarte mult si ma inspira:

“It’s important that the company be a family, that people feel that they’re part of the company, and that the company is like a family to them. When you treat people that way, you get better productivity. Rather than really caring what hours you worked, you care about output. We should continue to innovate in our relationship with our employees and figure out the best things we can do for them. ( Fortune Magazine,  Google should be like a family).

simplefoto

Top 3 carti pe care le-am citit in 2011:

How To Win Friends and Influence People

by Dale Carnegie

Language of Leaders: How Top CEOs Communicate to Inspire, Influence and Achieve Results

by Kevin Murray

Confessions of a Public Speaker

 by Scott Berkun

Daca mai vorbim despre instrumentele Social Media inseamna ca suntem cu 3 ani in urma. “Este timpul pentru Social Business”, spune Alistair Rennie, manager general pentru Social Business la IBM.( More than Facebook: The Time is right for Social Business, Forbes) Pentru cei de la IBM, Social Media este doar o dimensiune in Social Business. SM nu le-a schimbat valorile,  ci le-a expus. Si de asta au avut nevoie. Astazi, o companie de succes este cea  care priveste Social Media ca un proiect de afacere si nu ca un proiect de IT.

Ioan Bindeanu Photography

Pentru marile companii Social Business nu inseamna ca vor deveni mai active in social. Inseamna noi valori sociale, incurajarea antreprenoriatului, P2P, comunicare, CSR. ( Beyond Facebook – Do we really knows what Social Business means?, Forbes)

Din punct de vedere al comunicarii, Social Business inseamna: cunoastere, colaborare, comunitati si, un nou termen pentru mine, co-creation.

Co-creation of value, knowledge sharing , collaborative learning is the future of business.

Thierry de Baillon

Informatii bune, tendinte noi si idei foarte interesante am gasit la Social Work Conference, eveniment care s-a tinut la Londra si care a reunit experti Social Media de la IBM, Oracle, Aviva. Social workplace  este  un concept nou in comunicarea corporatista si in colaborarea intre angajati. Este un concept care implica: Social Tools, colaborare, cunoastere, comunicare. Creat corect in cadrul organizatiilor, conceptul de social workplace poate forma echipe eficiente si poate construi relatii bune intre lideri si angajati.

Am pentru voi cateva informatii:

Traditional media is about interruption, digital about engagement, social is about advocacy on Social Software for Workplace Productivity.

Future of workplace: Enterprise social software apps, employees decide on apps they need for their jobs.

We are moving from a world of hierarchies and organization charts to a world of networks. – about humanizing social technologies and enterprise 2.0 platforms.

Social tools give people the chance to talk. Let people talk about issues openly. Once they have vented the networking can start.

Elizabeth Lupfer (Verizon):

•  ”social recognition” rather than the often misused ‘gamification’
• Gifts do not sustain loyalty. Encouragement drives a culture of performance
• giving employees an idea of how their actions impact on overall company performance helps them exceed their own objectives 

Engagement: Invitational. Encourage.

Jon Mell (IBM)

• When you say social your managers often see that as socializing and partying. It is not seen as part of work.
• When email goes down, people are relieved. When social software goes down, people are outraged.
• Trust is becoming more important as employees are for what they share as well as what they know.
• Let employees write social media guidelines and then have lawyers sign off on it.
• IBM found microblogging a great channel for senior execs.

Aviva intranet is user moderated, has no other restrictions. (Luke Mepham)

David Christopher (Oracle): The  key to a social workplace is a sense of belonging, no matter where you are working from.

Re-personalising the organisation is hugely valuable.

Benjamin Ellis (Redcatco):  Three ways to communicate: tell them 3 times, show them twice or let them do it once.

“Comunicarea interna este inima organizatiei, nu doar o functie strategica” a declarat Luminita Oprea in deschiderea conferintei organizata de Saga Business&Community. Prima conferinta dedicata comunicarii interne a fost un eveniment cu value content, am aflat de cele mai noi tendinte in domeniu prezentate de specialistii din Romania si din strainatate.

Am aflat:

• Dacia este singura companie din Romania care foloseste un canal de televiziune intern - TV Dacia care emite 14 ore /zi. Canalul este folosit atat in strategia de comunicare interna cat si in managementul strategic. — Anca Oreviceanu, Dacia
• programul agile working dezvoltat de Unilever, un program de employee engagement care incurajeaza programul flexibil pentru angajati. — Dana Dobrescu, Unilever

Va introduc in cadrul prezentarilor cu cateva citate pe care le-am notat in carnetelul conferintei. Prezentarile vor fi disponibile pe site-ul evenimentului la adresa: www.conferintacomunicareinterna.ro, iar vineri de la ora 7 veti putea viziona conferinta pe canalul Money Channel.

“Secretul este acela de a construi un plan de imbunatatire al performantei si sa tinem cont de transparenta. Sa vorbim despre ce putem influenta.” — Csaba Gergely, Provident Financial, despre managementul consecintei.

“Internal communication is the key driver for people engagement.” — Luiza Toma, Danone

“In times of uncertainty we have to ask ourselves: are we able? We need to have a good message. No matter how hard it is, if people understand, you have all on your side.” – Michele Gressani, Erricson Romania.

“The best thing to do is ACT. We have to make people to believe in us.” — Christos Karabelas, Erricson Romania, about the human side of internal communication.

“Find the right channel: Voice Concept. Change the paradigm in the way we communicate with managers: NASA Models: Need/Acceptance/Solution/Acceptance.”– Jeppe Glahn, Novozymes

“Internal communication is about building relationships with employees.” – Sunday Oloidi, P&G