Lilly Bindeanu

Radu Neag, colegul nostru de la Adevarul Cluj, ne intreaba in ultimul sau post de ce folosim social media? Pentru mine descoperirea Social Media a insemnat foarte mult: am reusit sa cunosc mult mai usor experti din domeniul meu de activitate sau oameni cu aceleasi pasiuni ca si mine: mountain climbing, ciclism, astronomie. Oameni pentru care port o profunda admiratie! Am reusit sa conversez cu ei si in off-line, ce-i drept, inainte de toate prefer discutiile face – to – face. Dar unul din motivele pentru care folosesc retelele de socializare: Facebook, Linkedin sau Twitter este acela de a urmari ultimele noutati din domeniul comunicarii. Astfel Social Media devin pentru mine adevarate surse de reinventare, de studiu si de inspiratie!

Pentru ca am adus vorba de trenduri vreau sa va spun ce am aflat de la ultimul webinar la care am participat:

When a company doesn’t respond, it seems like they don’t care. Respond on the same platform as the isue was raised.

You control brand identity, but not brand relationship – consumer does. Brand relationship = brand equity – Beth Harte

Evaluate the value of your audience before making a PR/marketing campaign budget.

Use data to identify customers and prospects, and their buying behaviors.

Shiny Object Syndrome helps you waste money and time. Social media is not free because employees’ time is valuable.

Put your media kit online and make it shareable and searchable.

Collecting data is time consuming and uses human capitol, but it’s critical to measure your reach,

we have to understand that not everything that counts can be counted and not everything that can be counted counts.

Write a well written press release and then optimize for search.

Optimize keywords based on what your customers say about your product/services, not your official, jargon terms.

Reputation, trust and relationships are earned through our words and actions.

PR’s job is to know WHO to connect to and HOW to connect the dots – @briansolis

Create context through customers,not around products. @briansolis

Stop being PR people and start being brand evangelists, ambassadors – live the brand!

Humanize your business… Engage or Die!

Interesant, nu-i asa? So let’s connect on Facebook, Twitter or Linkedin!