Azi un citat despre organizare:
“But what we’re seeing in terms of being able to apply big data and analytics to marketing within an organization is that it’s not really up to one person. The CMO needs to talk with the CIO, the CIO needs to work with the CTO and they all have to work together.
Saying that, it’s less of a decision and more about a collaboration. Certain people own the technology, certain people own the data and certain people own the campaigns so we can see where those all fit but what we’re finding is these collaborations are creating something new. These new things are leading to very exciting projects, very exciting prospects and it’s allowing corporate leadership to do more with less and it’s allowing them to do things they’ve never been able to do before.”
Dan Tautan Photography
Intreg articolul aici: Organizational transformation doesn’t happen overnight