Social nu este o destinatie, este o experienta

Un line-up pe care l-am auzit zilele trecute  la SMILELondon, o conferinta despre comunicarea interna organizata de Simply Communicate. Mi-au placut mult prezentarile care mi-au demonstrat inca odata ca social enterprise nu inseamna folosirea device-urilor pentru content si atingerea audientei, e ceva ce tine de bussiness value. Ceea ce mi-a retinut atentia in mod deosebit este afirmatia celor de la Grundfos, o intreprindere cu 18000 de angajati, conform careia Community Manager va fi o abilitate pentru leadership-ul viitor.

Catalin Grigoriu Photography

Highlights:

  • stories are key when measuring the success of an Enterprise Social Network
  • most companies are using sharepoint and yammer as their internal social networks
  • European Commission: “Yammer allows users to post in their native tongue, making our social network fun & easy to use”
  • crowd sourcing as a great method to solve problems and find solutions through getting ideas from staff
  • everything that is not shared is lost
  • middle managers are the biggest blocker to social. Last year it was trust and business risk
  • 4 types of mobile worker: information, task, wannabe, mavericks.
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